Good morning, hey, keywords aren’t dead after all.

Google still wants them for local search, anyway. At some point recently, Google quietly updated its GMB help page on improving local rankings with an explicit recommendation to add relevant keywords to your business description to help improve visibility in local search results. Stefan Somborac, founder of Marketing Metrology, spotted the update this week. 

This doesn’t mean you should go keyword stuff the heck out of your GMB listing, but adding location qualifiers, for example, can improve your chances of showing up for relevant queries. 

Yesterday, Google rolled out new annotations on Change History performance charts reports that actually make them quite a bit easier to navigate. Clicking on one of the annotation icons below the chart brings up a card listing the types of changes made that day. You can then click on any of the changes to get to the details in the report. The annotations only appear at the campaign level — at this point at least. 

Ginny Marvin,
Editor-in-Chief

 
 
 
Pro Tip
 

Learn how to analyze Google Trends in Data Studio using Python

“Google Trends is a free tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for the next steps of your project,” explains Hülya Çoban of Keyphraseology. “Building a connection between Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio makes it easy to share with others easily. For example, while analyzing Search Console data on the Data Studio dashboard, wouldn’t it be nice to have Google Trends data on the same page? If your answer is yes, let’s dig in!”

Learn more »

 

7 mistakes to avoid when optimizing your Instagram account for SEO

Sponsored Content by Combin

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results.

Read more »

 
Search Shorts
 

Crawl budget, caching, and videos

Google crawl budget. John Mueller from Google said on Reddit there is no number or benchmark for crawl budget.

Googlebot caching. Martin Splitt from Google said on Twitter Googlebot caches aggressively, so we recommend using hashes or checksums as part of the filename.

YouTube for SEO. Google’s John Mueller gives his YouTube and video advice on Twitter.

 

 

Free search marketing training in San Jose

Become a Search Engine Land MVP, refer your friends, and you could win a cool MVP prize pack, including a Search Engine Land t-shirt, sweatshirt — even a FREE ticket to SMX! The contest ends tomorrow – what are you waiting for?

Learn more »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

1,000 of the most stunning landscapes in Google Earth – Google Blog

Announcing v202002 of the Google Ad Manager API – Google Ads Developer Blog

Big link numbers don’t always equal big business impact – Builtvisible

Google Helping Identify Semantic Entities in Audio – Go Fish Digital

Google takes on EU in court over record antitrust fines – Reuters

Hey Google, turn up the love – Google Blog

How to Build a Media List for Content Promotion – Portent

Internal Linking Guide – InLinks

Presidents’ Day: Google’s Complicated Relationship with Alexander Hamilton – Five Blocks

Searching for love this Valentine’s Day – Google Blog

Siri will now answer your election questions – TechCrunch

Turing Natural Language Generation (T-NLG) To Power Bing Search In Future? – Search Engine Roundtable

Up to 50% Of Potentially Converting Keywords Show No Volume in 3rd Party Tools – Local SEO Guide

 
seo