Good morning, AR for commerce has come to Search.

Remember when Google debuted its 3D images with augmented reality — allowing you to see what a shark looks like in your office? Now, these interactive AR images are starting to show in Search for products. Google will show a “View in 3D” call to action button on mobile to indicate when you can use AR on an image. You can check it out for Burberry now. 

No wonder AR is one of the emerging elements in our Periodic Table of Digital Commerce Marketing

Now’s the time to get your mobile house in order. Mobile-first indexing will be applied to all sites in the next 6 to 12 months. Google started spreading the news this week in notices to businesses that are experiencing mobile-first indexing issues. 

If you run GDN campaigns and manually manage placement exclusions, you know how time-consuming it can be. Out of his own frustration, long-time marketer Dave Rigotti has built a free tool of crowdsourced site and app exclusions that have all been categorized to make it easy to build custom exclusion lists of your own. Fun fact: I first met Dave way back when he and a colleague built a free URL tagging tool for Bing Ads before it existed natively.  

GSC now lets you export more data to join datasets and import it into other tools. Download complete info instead of just specific table views for just about every report. 

Read on for top tech SEO takeaways from SMX West and more. 

Ginny Marvin,

SMX Takeaways

5 tips from tech SEOs

Today we continue with our SMX takeaways by looking at some of the advice given in sessions that tacked technical SEO topics. These takeaways were compiled by speaker and RankSense Founder Hamlet Batista:

You can find competitive gaps in your site structure by scraping your competitors breadcrumbs navigation. – Arsen Rabinovich, Top Hat Rank

Lost traffic? See if some popular keywords switched to a local intent and the local 3 maps pack is taken over the results. – Lily Ray, Path Interactive

Experiment not marking up products out of stock or with bad review scores. – Abby Hamilton, Merkle

Help Bing and Google understand your content better with semantic HTML5 tags. – Cata Milos, Bing

Write detailed requirements for developers. Include: issue, impact, how to fix, how to test and acceptance criteria. – Dana Tan, Under Armor

Like tech SEO? Don’t miss SMX Advanced.


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Search Shorts

Google and Bing search updates? Maybe.

Google update.  Here’s a weird one: there was a lot of chatter within the SEO industry about ranking changes earlier this week, but the automated tracking tools aren’t showing anything. 

Bing update. Some are saying there was also a Bing algorithm update in early February. Bing, of course, said they are always updating.

Changing platforms with SEO.  Google’s John Mueller said on Twitter “Changing platforms is often a very big change in the website (structure, URLs, content, internal links, etc.) – these things do cause many changes, they can fluctuate for a long time, and the end result can be much better (or much worse) than before.”


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

12 SEO Best Practices That Everyone Should Follow – Ahrefs

8+ Tips for B2B Custom Audience Targeting – KoMarketing

Enhancing the Research Community’s Access to Street View Panoramas for Language 

Grounding Tasks – Google AI Blog

Google My Business Products Suggested Categories – Search Engine Roundtable

How Low Can #1 Go? (2020 Edition) – Moz

How to showcase your events on Google Search – Official Google Webmaster Central Blog

Improving Malicious Document Detection in Gmail with Deep Learning – Google Online Security Blog

KPI Monitoring & Diagnosis: Why did your conversions and conversion rate change? – Adalysis

Make the most of Leap Day with the Google Assistant – Google Blog

Responsive Search Ads: What They Are, and How to Use Them – Portent

Successful SEO is Possible with a Small SEO Team – BrightEdge SEO Blog

The SERP Features Competing with Featured Snippets for User Attention [Study] – RankRanger