Good morning, we have made it to the end of another week together. 

Yesterday, we covered a survey of 250 mostly boutique agencies that found agency leaders are feeling good about their teams’ ability to work from home but are feeling queasy about their businesses in the near-term and bracing for client budget and project cuts. 

For agencies working with commerce clients, this is a particularly unprecedented time. Responses to the article on Twitter were illuminating:

Andrew McGarry, who works with lifestyle and fashion brands, said, “Big issue for us and our clients is how much longer will warehouses stay open… arguably they should already be closed.” E-commerce activity and demand might be up, but the ecosystem is reliant on warehouses being able to ship products. We’re going to see closures as warehouses move to protect workers from coronavirus.

“100% this… each day could be the day warehouses go down. Every agency, regardless of size, is going to see cuts I feel. This is the time to dig deep with clients and truly make them feel like you sit right next to them,” said Duane Brown who runs Take Some Risk, a small agency in Canada.

“Absolutely – in CA we’re already seeing closures impacting clients,” added Simon Poulton, VP of digital intelligence at Wpromote. “I’m also concerned about delivery supply chains as they may need to adjust (like Amazon has) to focus on prioritizing ‘essential’ products which may delay other shipments through the major carriers.”

In other news, Pinterest rolled out new features for retailers, including a Verified Merchant Program. 

And Barry Schwartz sat down with the wildly smart Hamlet Batista to chat about scaling and automating SEO with Python and even your basic spreadsheet. He’s also got tips for beginners to get started. Watch here

Our reader survey (below) is open for one final day. Please take a quick moment and thank you! Keep reading for a Pro Tip, Mindful Moment and more. 

Take care,

Ginny Marvin

Last Chance

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Pro Tip

Explaining the Chrome ‘explainers’ without third-party cookies

As the “privacy sandbox” from Google is likely to continue to evolve, IAB Tech Lab’s Sam Tingleff takes a step back to explain the context of the changes coming and looks at some of Chrome’s proposals to address advertising use cases without third-party cookies.

Learn more »


Your 5 biggest Google Ads challenges & how to solve them

Paid search is more competitive than ever. Search marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for automation). Adthena created this guide to address the top challenges and offer solutions that will help you get better results and make your life easier.

Get it now »

Mindful Moment

We’ll be sharing daily mindfulness exercises to help us all take some time to decompress. If you have a suggestion, please email me at [email protected]

Thank you to reader Abby Reimer, senior SEO analyst at Uproer, who sent in today’s exercise: “Sit in an upright position, close your eyes or soften your gaze, and pay attention to every individual sound. You’ll feel grounded in the present moment as you focus solely on what’s happening right now.”

Search Shorts

Disavows, Search Console issues and index coverage reports.

Disavow links. Google’s John Mueller said on Twitter there’s absolutely no need to place every such link in your disavow file. So, don’t worry too much about missing some links in your disavow file.

Automate Google Search Console issues. John Mueller from Google said there is no API method for getting your Search Console issues programmatically, but you can scan your emails and handle them in an automated way that way, he said.

See index coverage is quick. The time when Google shows you the “see index coverage” report in Google Search Console is almost immediate from when Google processes the sitemap file, says Mueller.


"What should I look for in an SEO solution?"

There’s nothing like curling up with a good book — or good Marketing Intelligence Report — when you’re stuck inside. MarTech Today’s Enterprise SEO Tools For Content Marketing, Search Intelligence, UX, And More guide is an insightful and informative read that will help you understand who the leading players are and what capabilities these platforms provide.

Get your free copy now! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

5 Content Marketing Tips for Tough Financial Times – SuccessWorks

Algo Updates, Volatility, & How to Roll with the Punches in SEO – Botify

Google Assistant’s redesigned feed is rolling out on iOS – Engadget

Google Bot User Agents – On Page Rocks

Google Doesn’t Make Sites With Manual Actions Wait Longer For Reviews – Search Engine 


Google Travel Search Is Unrecognizable as Advertising Dries Up – Skift

New way to measure how Google understands content in a verticle – InLinks

RICE Model Forecasting for SEO – Local SEO Guide

SearchResearch Challenge (3/25/20): What research questions are YOU searching out these 

days? (The COVID-19 edition of SRS) – SearchReSearch

Top marketers secret for customer engagement – Microsoft Advertising