Good morning, do you have a new site in the works?

If so, take note that Google will start defaulting to mobile-first indexing for all new sites starting July 1. We reported earlier this week that the change in July will only affect new sites that have been “previously unknown to Google Search.” If you have an older website that is still not included in mobile-first indexing, Google will wait to do so until “they’re seen as being ready” and will notify you in Google Search Console.

What’s this mean? If you’re building new sites — and care about organic search traffic — be sure to test that they render well on mobile devices. Google started migrating sites to mobile-first indexing in March 2018 and now indexes more than 50% of pages based on how they render on mobile. Mobile-first becoming the default indexing method for new sites marks a milestone for the mobile web.

And if you’re building or running sites on WordPress and use the Yoast SEO plugin, the latest version, among other updates, lets you set an image for a person in the Knowledge Graph and section of the plugin.

Over on the automated bidding front in Google Ads, say farewell to target outranking share and target search page location bid strategies. They’ll no longer be available for new campaigns as of the end of June. Campaigns still using them will eventually be switched to target impression share, in which you can set page location targets. This fits in with Google’s new approach to page location metrics — top of page and absolute top impressions — and coming elimination of average position reporting.

Read on for your daily Pro Tip, Search Shorts and some recommended reading from around the industry.

Ginny Marvin

Pro Tip

Expand your thinking about creating audiences for Google Ads

“You can utilize RLSA and website visitor cookie data to create audiences in Google ads,” explained Seth Meisel of ThriftBooks during his SMX West presentation. “Additional audience creation options include emails, phone numbers and mailing addresses as matchback data. Also, use mobile device IDs as matchback options for customer match audiences. Google offers audience creation options based on app users, YouTube users and custom combinations of website visitor, customer lists and similar audiences. Google is giving advertisers a lot of other audience creation options other than just email address.”

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Today's Webinar: The Top 4 Digital Challenges Facing Consumer Brands And How to Solve Them

Sponsored by Mapp Digital

Last chance to register! Large consumer brands are losing share to more nimble, digitally savvy challengers. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences. How do traditional marketers compete? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

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Search Shorts

Are you smarter than an 8th grader?

Google algorithm update – not confirmed. We are seeing early signals of a possible Google algorithm update. This is not yet confirmed by Google. We will keep an eye on it.


Google developer docs updated. Google is continuously updating its developer docs. In fact, many docs related to search, including structured data, mobile-first indexing, the code lab, and more topics have all been updated recently.

Change. Google is not afraid to make changes but is aware that these changes impact searchers and businesses.

Mobile-first indexing notices. If your site hasn’t yet been switched over to mobile-first indexing, expect to receive a notice explaining what changes you need to make before you can be moved over.

Smarter than an 8th grader. SEO Glenn Gabe presented in front of an 8th grade class about search and SEO. He shared some interesting insights he was able to learn from those 8th graders.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

Google Hints That Favicon Removals May Be Automated – Search Engine Roundtable

Introducing Data Studio Community Visualizations as Chart Interaction Filters – Google Blog

New Google Lens w/ filters coming to Android, iOS this week – 9to5Google

Semantic Frames and Word Embeddings at Google – Go Fish Digital

Google’s Image search has a massive sexism problem – WIRED UK

Subdirectories vs. Subdomains for 2019 and Beyond – Portent

Top Ways To Improve B2B PPC Performance – PPC Hero

Google Marketing Platform Partners now available globally – Google Blog


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