SMX Advanced 2009 Session Videos
Selected sessions were filmed during Search Marketing Expo Advanced, which took place June 2&3, 2009 in Seattle.
The sessions that were filmed are listed below – click on any session title and get complete session info and watch the video.
What’s hot and happening with paid search? This session will wow you with some new ideas for your PPC campaigns!
Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and and forums. This session goes off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.
Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.
Good SEO begins with good keyword research. But all to often, this is an overlooked area. This session dives in with some of the latest tools and tips to really understand how people are searching for your content, sharing real-life examples and delving issues such as how to target both “head” and “tail” terms.
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.
As budgets get tighter, proving that paid search is worth every penny becomes even more important. This session explores methods of proving that paid search is paying off more than its share in marketing dollars received, plus it examines ways to get even more ROI out of your campaign.
How much does that H1 tag really matter, versus the number of links pointing at a domain? Do “authority” sites always have an advantage over other sites with less reputation. Is brand recognition now a bigger issue? This session looks at on-the-page and off-the-page factors that influence web search, to understand what remains useful and what new signals are growing in importance.
Don’t think Twitter’s a search engine? Think again! People are tweeting questions in the same way that they “Google” for information. This session looks at the types of search behavior happening on Twitter, how to tap into it, plus Twitter’s impact on search results beyond its own site.