SMX West 2009 Session Videos

Selected sessions were filmed during Search Marketing Expo West, which took place February 10-12, 2009 at the Santa Clara Convention Center.

The sessions that were filmed are listed below – click on any session title and get complete session info and watch the video.

Writing Killer PPC Ad Copy

Writing Killer PPC Ad Copy

Before you can convert your visitors, you’ve got to get them to clickthrough from your ad. Enter the art of writing ad copy. Learn how much you can say, and how powerfully you can say it, in with only a few words.


Training the Company on SEO

Training The Company On SEO

In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.


Measuring Search & Offline Marketing Success

Measuring Search & Offline Marketing Success

OK, you’ve gotten the integration of search and offline campaigns working. How’s it going? What ways are you using to measure success? This session looks at techniques.


Up Close With Google Maps & Local

Up Close With Google Maps & Local

This session gets up close and personal with Google Maps, covering factors that influence what appears and how it is ranked. Plus, a look at concerns over listings being “hijacked.”


Up Close with YouTube

Up Close with YouTube

YouTube is the leading online video destination for the web, which makes it in turn the leading video search engine. Plus, YouTube content is widely distributed in search results elsewhere, including those of its owner, Google. This session looks specifically at tips and tactics for doing well with YouTube.


Up Close With Google AdWords Quality Score

Up Close With Google AdWords Quality Score

Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage.


Google's Search Wiki, Customized & Personalized Results

Google’s SearchWiki, Customized & Personalized Results

SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how to be successful in a more personalized results environment.


seo