SMX West 2009 Session Videos
Selected sessions were filmed during Search Marketing Expo West, which took place February 10-12, 2009 at the Santa Clara Convention Center.
The sessions that were filmed are listed below – click on any session title and get complete session info and watch the video.
Before you can convert your visitors, you’ve got to get them to clickthrough from your ad. Enter the art of writing ad copy. Learn how much you can say, and how powerfully you can say it, in with only a few words.
In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.
OK, you’ve gotten the integration of search and offline campaigns working. How’s it going? What ways are you using to measure success? This session looks at techniques.
This session gets up close and personal with Google Maps, covering factors that influence what appears and how it is ranked. Plus, a look at concerns over listings being “hijacked.”
YouTube is the leading online video destination for the web, which makes it in turn the leading video search engine. Plus, YouTube content is widely distributed in search results elsewhere, including those of its owner, Google. This session looks specifically at tips and tactics for doing well with YouTube.
Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage.
SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that Google’s “regular” results seem to be disappearing. This session looks at how “one-size-fits-all” results at Google are continuing to disappear, along with strategies on how to be successful in a more personalized results environment.