advertising analytics
Attribution Technology: What’s Best For Your Needs?
A few months ago, I wrote an article titled Attribution: What It Is And Why It’s Important where I discussed two types of attribution:...
Attribution: What It Is And Why It’s Important
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution...
Giving Credit To Keywords Where Credit Is Due
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution...