daxthink
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is...
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working...
Study: What Actual Marketers Feel About Retargeting, FBX & More
I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the...
3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big...
What Is The Facebook Exchange Opportunity?
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive...
Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display,...
Search Retargeting: The Must-Have Media Tactic For Q4
As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital...
The Simple Truths About Why Retargeting Is Broken
As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment...