google ad extensions
Google Ad Rank Study: How The New Formula Is Impacting AdWords Performance
In October, Google changed its Ad Rank formula which determines the position order of AdWords paid search ads. The revised formula now factors...
How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App
There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will...
How To & When To Use Google Ad Extensions: Phone & Local Extensions
Over the last year or so, Google has been steadily adding features to the AdWords interface that on the surface seem wonderful, unless managing...
3 New Years Resolutions For In-House Search Engine Marketers
Every day in every way, you can become a better search engine marketer. Here are some resolutions to start 2011 off right! Stop Making Poor...
A Practical Guide To Google’s Ad Extensions
If sitelinks, product extensions and plus boxes are still sounding like Greek to you, read on for a primer on implementing Google Ad Extensions...