google adwords
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links....
RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014...
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of...
Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords...
How To Prioritize Your E-Commerce PPC Campaign Builds
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.With the rise of Google Shopping...
New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search...
What Marketers Need To Know About The New AdWords Quality Score
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In...
Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign...
Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances
It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign...
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing...
3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads...
Google Beefs Up AdWords Location Extension Reporting And Targeting
Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with...
Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately....
Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted...
Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives...
Why AdWords Dynamic Search Ads Work Better Than You Think
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a...
VIDEO: How Google AdWords Auctions & Ad Rank Work
Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring...
Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions
There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount...
Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though,...
Google Previews New AdWords Policy Center, Will Go Live September
A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more...