Google Analytics reports
Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become...
Dashboard Series: Creating Combination Charts In Excel
I’m starting a series on dashboards because I think creating sexy dashboards is a critical skill every marketer needs to know. It’s going to...
Deduplicate Your Google Analytics Reports in Excel
One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past...
How To Get Full Referral & Content URLs From Google Analytics
While cruising through the standard reports in Google Analytics (GA), you may have noticed that you can only get URIs (the part of the URL that...
Reporting Multinational SEO Performance: Difficulties & Insights
Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can...