Google Merchant Center
How To Improve Shopping Ad Performance & Quality Score In AdWords
By late August, Product Listing campaigns in AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating,...
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge...
Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant...