Google Product Listing Ads
Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords...
New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search...
How To Improve Shopping Ad Performance & Quality Score In AdWords
By late August, Product Listing campaigns in AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating,...
Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign...
New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute
If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google...
Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid...
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search...
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest...
AdWords API For New Google Shopping Campaigns Now Available
Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies...
Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA)...
Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014
By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and...
Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday...
Consumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this...
Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the...
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest...
A PLA Investigation:The Case Of The Hot Pink Wedge Pump
The takeover of the formerly-free Google Shopping by Product Listing Ads (PLAs) is less than a year old. With any new online marketing channel,...
Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers....
6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge...
Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running...
Google Testing PLA Expansion To Show 16 Product Listing Ads
Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a...