Google shopping
New goodies for online retailers at SMX East
If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled...
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive...
How To Prioritize Your E-Commerce PPC Campaign Builds
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.With the rise of Google Shopping...
New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute
If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google...
Google Introduces New Content API For Google Shopping
Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through...
Shopper FOMO – What Is It & Are You Dealing With It Appropriately?
FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected...
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay just got another boost. The...
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest...
Google Stepping Up Merchant Feed Enforcement
Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its...
DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick...
Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns,...
Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014
By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and...
Google PLAs May Be Bigger And Better Than You Think
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing...
Google Shopping Expanding 360 Degree Product Images, Making New Hire
Last year, Google began adding 360 degree product views to Google Shopping ahead of the holiday season. This year, the search giant continued to...
Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday...
Consumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this...
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick...
Google Shopping Adds New Consumer Features Ahead Of The Holidays
Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine...
Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the...
Google Launches Expanded AdWords PLAs On Mobile Devices
Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones...