Google Shopping Ads

Can you manage your inventory with Google Shopping?

Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive...

Andreas Reiffen | Jun 3, 2016 at 12:25 pm ET

By late August, Product Listing campaigns in AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating,...

Frederick Vallaeys | Jul 9, 2014 at 9:15 am ET

Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search,...

Frederick Vallaeys | Jun 11, 2014 at 9:32 am ET

Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search...

Frederick Vallaeys | May 14, 2014 at 9:25 am ET

Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and...

Ginny Marvin | Apr 2, 2014 at 11:50 am ET

Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel...

Ginny Marvin | Mar 5, 2014 at 10:37 am ET

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The...

Ginny Marvin | Oct 8, 2013 at 5:11 pm ET

Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for...

Rick Backus | May 15, 2013 at 9:00 am ET

In October 2012, Google Product Listing Ads (PLAs) became Google Shopping. With this, Google removed the Google Shopping listings from the...

Mona Elesseily | Mar 25, 2013 at 10:21 am ET