google shopping campaigns
Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords...
Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign...
3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads...
Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid...
How To Manage Bids For AdWords Shopping Ads
Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search,...
Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns
The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google...
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search...
Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and...
AdWords API For New Google Shopping Campaigns Now Available
Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies...
Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA)...
Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns,...
Out Of Beta: Google Shopping Campaigns For PLAs Now Available Globally
Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of...
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product...
Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the...