Holiday2018
Navigating Showcase Shopping Ads this holiday season
Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to...
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last...
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday...