Analytics & Conversion

One Small Step For Marketers, One Giant Leap In Profit

Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most […]

Analytics & Conversion

Attribution: What It Is And Why It’s Important

Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution vendors. The report opens with a statement of why accurate, interactive attribution is so crucial: “The de facto industry standard of measuring the value of campaigns or media placements by the most recent click or interaction is ripe […]

breaking news seo game medicine business news news news health news seo health health job game news seo health news news news news seo seo medicine