international seo
Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing...
The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November...
Master The Management Of International SEO Services Vendors
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently...
3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in...
Why Pay Per Click Is Such A Beautiful Tool For SEO
SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This...
International SEO Strategy: Get Trusted Quickly
Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping...
Think You Have To Outsource SEO To An Expensive Firm? 5 Things You Can Do In House
Once upon a time, I had a lot of faith in SEO firms. I sought out top companies in the industry and paid thousands of dollars. What I got in...
Multinational SEO & Traffic Estimation: Converting from the SERPs
It's now well understood that maximising your conversion rate is critical to compete in the most competitive markets, but what's often missed is...
Automatic Algorithms Are Fundamentally Changing The Shape of SEO
If search engines -- such as Yandex in Russia -- are generating their search query algorithms automatically using "machine learning," does that...
Untangling The Confusing Search Scene In Asia
A raft of recent search engine developments in the Far East means the picture is not so wonderfully clear anymore. In Japan, Korea and China...
Is SEO Integrated Into Your Localization Process?
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you...
Local SEO & International SEO Have Lots In Common
International SEO and local SEO are very different right? Wrong -- well sort of wrong. Actually they have a lot in common -- but they also...
A Plea To Let International Users Decide What Language They Speak
Where I live and what language I speak are not necessarily the same thing. And because today, I'm connecting in Vienna doesn't mean that I want...
Choosing Domain Names For International Business
If you're choosing domain names for your business with the intention of going global, then you have quite a lot to think about. You might want...
Globalization For Small Business
Is going global too expensive or too complicated for small businesses -- or is the opportunity just the same for them as huge conglomerates? ...
How To Tackle Refining The Core SEO-Localization Process
Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested...
Mythbusting Global Search Fallacies
Do people really search in English rather than their local languages? That's what Google's Keyword Tool seems to be saying. So that must mean...
The Life Of A Dual Personality Keyword
The search volumes for keywords in Google's Keyword Tool are not always what they seem - especially if they have more than one meaning in...
Video: The New International Language Of Search
In this age of video, is it possible that some international marketers would be wise to shift their budgets not to website localization -- but...
It’s Time For SEO To Take The Lead In Localization Marketing
SEO and translation just don't seem to mix when marketing websites and the localization industry seems to be preventing progress and focussing...