Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to […]


Q&A With Paul O’Brien, Vice President of Marketing at Zvents.com

Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard.  I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him.  If you think you have heard Paul’s name before, it could be because […]