Microsoft Advertising

Now Live: Bing Ads Keyword Distribution Graph

After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distribution Graph is located under the keywords section in the Bing Ads Web interface. A drop down allows you to view aggregate keyword performance data in trend graphs or by the […]


Where To Begin With SEM Benchmarking

I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market, whether my favorite football team is better than it was last year, and so forth. And, since everyone reading this is a search engine marketer, you are probably […]

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