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Using Pinterest For Keyword Research

Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.

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How To Use Google KW Research To Target The Long Tail In Local Search

There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […]

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