Content

Organic Search Strategies For Driving Traffic To Channel Partners

B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing. Optimized channel partner landing pages, bulk uploads of locations to Google […]

Local

Google Custom Maps: A Goldmine For Local Businesses

This past week at SMX East, I presented a longer-tail marketing tactic for Google Maps — creation and uploading of place marks data into the customizable "My Maps" section. For companies and individuals who have some rich local data to share, or local place expertise, My Maps may be for you!

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