Google Algorithm Updates

Up Close @ SMX: Enhancing Results With Structured Data & Markup

When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]

Google

Google Now Testing Knowledge Graph Popups In AdWords Ads

Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches […]

Commerce

Yahoo Testing A Google Knowledge Graph Lookalike In Search Results

One of Yahoo’s latest search results tests should look awfully familiar. The website All Google Testing discovered a test that turns the right column of Yahoo’s search results page into a dead ringer for Google’s Knowledge Graph. The post even offers some instructions on how to enable the test in your own browser, but I […]

Google

How To Use Entity Markup To Appear In The Knowledge Graph

Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has […]

Google

Google Search OneBox Answers Are Getting More Detailed

There are several reports throughout the search community that Google’s OneBox answers or a form of the knowledge graph, are now more aggressive about answering even more complex questions with more detailed responses or answers. When we asked Google about this, a Google spokesperson told us, “we’re always experimenting with different types of answers, but […]

Google

4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in […]

Google

The Brave New World of SEO: Beyond Websites

We hear it regularly — the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change. But I propose that SEO isn’t […]

Amazon

Future SEO: String Entity Optimization

Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to trusted documents. To optimize […]

Amazon

Used To Searching For Content? Now, Content Searches For You

When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google’s Knowledge Graph? First, what is Google Now? Available within the […]

Google

Leveraging Search Algorithms In A Semantic Search World

Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work — as well […]

1

A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results

Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results).   Today, the search results look like this:   Google is transitioning from universal search results to entity search results. In […]

Apple

Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to […]

Google

Google Glass Diary, Part 3: How Search Works On Google Glass

There are seven voice commands built into this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspect of Google […]

Amazon

Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face of Search is Semantic for Facebook, Google and Yahoo!” As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand […]

Google

Topless Nude Photo Makes It Way To The Google Knowledge Graph

You would think that when you search for something in Google, and an image comes up in their knowledge graph box, that the image would be rated PG-13 or lower. Well, that is not the case when you search for Angel Tompkins (warning: topless image if you click the link). The image shown for her is from […]

Content

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW

The growth of mobile search is like seeing a second child grow up. SEO isn’t bull. The knowledge graph, speech recognition and natural language are search’s biggest challenges. And, he really, really likes Star Trek. That’s just some of what the head of Google’s search efforts, Amit Singhal, shared when talking at SXSW today. Singhal is […]

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