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7 Conversion Rate Truths That Will Change Your Landing Page Strategy

Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting line spacing, repositioning buttons, playing with fonts and colors – all of […]

Analytics & Conversion

Five Ways To Flip Your Copywriting For Higher Conversion Rates

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is […]

Analytics & Conversion

If Your Landing Page Could Talk, What Would It Say?

I am a landing page. My job is to greet you when you click on ads, email links and social media posts. You will find me by scanning a QR code. You come to me because you want something. You have requested my presence on your screen by taking a very specific action, and you […]


Advanced Landing Page Techniques: Searcher Personas

There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads […]

Analytics & Conversion

8 Ways Landing Pages Are Like A TV Sitcom

Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes. It maps the “hero’s journey” of the primary character through his or her 22 minute sitcom quest. It ensures that each episode of his […]

Analytics & Conversion

Landing Page Battles Of The Flat Foreheaded

If you run into a marketer with a flat forehead, odds are that they have been working on landing pages. Landing pages are are a fantastic conversion tool. Because they are so often tested, we know a great deal about what is likely to work on a landing page. Unfortunately, managers and designers prefer their […]

Analytics & Conversion

3 Low Hanging A/B Testing Opportunities To Increase Conversion Rate

Landing pages can be categorized into two buckets: high converting ones and the usual ones. Thanks to my background in A/B testing, I have had the privilege of observing many of our customers improve their landing pages by testing various elements. It’s true that testing all parts of a landing page is the only way […]


Managing PPC Accounts: Improving Bounce Rates

Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain  your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the query box and the ad […]

Analytics & Conversion

The E-commerce Pattern: Core Conversion Marketing Strategies

Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.

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