PPC

3 Must-Dos For Landing Page Testing

Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts and landing-page testing has taught me three critical lessons that apply, regardless of the type of company or conversion: Don’t settle for the first […]

PPC

7 Principles From 7 Years Of Landing Pages

In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the […]

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