Content

How To Get Links By Writing About Other People

People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business or personal. When you do an interview or put together a crowdsourced piece (and yes, I know many of you hate that term!) you’re linking to the people involved. At first, this may seem counter-intuitive […]

Apple

SearchCap: The Day In Search, January 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]

Content

The Medium Is The Message In Link Building

In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. He gave […]

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