Mobile advertising
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often...
4 Paid Search Strategies For Converting On-The-Go Customers
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for...
Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile...
Will Enhanced Campaigns Drive Mobile CPCs Down?
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much...
4 Mobile Search Trends Tackled At SMX West 2013
The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and...
Enhanced Campaigns: Product Listing Ads Now On Smartphones
Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve...
Digital Marketing Trends To Watch Out For In 2012
As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future. While it’s impossible to...