mobile paid search
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year...
Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of...
Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End
Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State...
Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4
Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released...
5 Tips For Large Scale Mobile Advertisers
More and more consumers are accessing the Internet on their mobile devices each day. There are over 5 billion mobile phones worldwide, and...
Best Practices For Mobile Search Marketing Campaigns
As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile...