mobile ppc
Mobile PPC Tips & Tricks – What Works & Doesn’t
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At...
4 Paid Search Strategies For Converting On-The-Go Customers
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for...
Welcome To The Mobile Era Of Search
It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time;...
The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and...
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search...
Mobile Search Strategies For Online Retail
Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two...
Best Practices For Mobile Search Marketing Campaigns
As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile...