Mobile search advertising
Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition...
Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this...