Negatives
4 Proven Methods For Improving B2B Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many...
Advanced Negative Strategies For Improved Paid Search Performance: Part II
As discussed last month, negative keywords are an extremely important part of any top performing paid search program. Negative keywords help...
Advanced Negative Strategies For Improved Paid Search Performance: Part I
Negative keywords are a necessity in any well constructed high volume paid search campaign. In a perfect world, large advertisers would run all...