online advertising
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless...
Can TV Advertising Really Impact Search Performance?
It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions...
A Search Retargeting Guide for Search Marketers
If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display...
Valuing Keywords Based On Their Role In Conversion
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a...