online retail
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive...
Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of...
4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online...
3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact,...
6 Advanced Strategies For Optimizing PLA Campaigns
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model...
What The Closure Of UK Malls & Main Street Retailers Means For Online
The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an...
4 Areas To A/B Test For E-Commerce Websites
Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and...