paid search advertising

Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The...

Ginny Marvin | May 8, 2014 at 2:06 pm ET

As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by...

Ginny Marvin | Mar 31, 2014 at 4:43 pm ET

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing...

Ginny Marvin | Mar 20, 2014 at 5:00 pm ET

Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an...

Ginny Marvin | Mar 10, 2014 at 5:31 pm ET

YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be...

Ginny Marvin | Feb 10, 2014 at 2:45 pm ET

As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out...

Larry Kim | Jan 23, 2014 at 9:45 am ET

Bing Ads launched two very handy tools today that make account analysis from within the web interface a reality. The Dimensions Tab provides a...

Ginny Marvin | Oct 11, 2013 at 3:33 pm ET

Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study...

Ginny Marvin | Jul 17, 2013 at 2:46 pm ET

With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several...

Ginny Marvin | Jun 18, 2013 at 12:03 am ET

Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among...

Kerin Foster | Jun 13, 2013 at 9:38 am ET

Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising...

Matt Van Wagner | Oct 15, 2012 at 12:27 pm ET