personas
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I...
Advanced Landing Page Techniques: Searcher Personas
There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for...
User-Centered Or Usage-Centered Design: Which Is Better For SEO?
When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or...
Eyetracking & SEO: Fad, Fact, Or Fiction?
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web...
Building Empathy For Googlebot
With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will...
7 Things To Teach Your Children About Conversion
If we want our children to grow up healthy and happy, we can’t be squeamish about addressing issues of conversion scenarios, analytics...
More SEO Myths About Website Usability
When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new...
Personalize Your Link Building
The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining...