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4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online...
AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]
Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are...
6 Advanced Strategies For Optimizing PLA Campaigns
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model...
5 SEM Tips For A Successful 2012 Holiday Season
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have...