PPC Account structure
When Should You Overhaul Your PPC Account Structure?
Let’s start by looking at a hypothetical scenario: You’ve just been put in charge of a PPC account — either in-house or as...
Bing Ads Makes Campaign & Ad Group Targeting Improvements
In its Februrary release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the release on February...
Smart Bidding Requires Smart Ad Clusters
Proper bidding requires smart, flexible data structures that allow keywords to be tagged with attributes. If bidding clusters and analysis are...