ppc campaigns
13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will...
Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself...
AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and...
4 Simple Lessons To Make CPA Bidding Work For You
I’m a huge fan of Google’s CPA bidding system. Setting bids is necessary; but merely setting them only leads to short-term progress. Your...
Why You Should Give Some Of Your PPC Spend To A Conversion Optimizer
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic...
Why Pay Per Click Is Such A Beautiful Tool For SEO
SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This...
The Zen Of PPC Campaign Reporting
Okay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to...
7 Secrets For Dealing With Quality Score
I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew...