ppc management

PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates

Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate...

Ginny Marvin | Dec 30, 2013 at 9:32 am ET

It's simple and fast....

Ginny Marvin | Jul 11, 2013 at 3:33 pm ET

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search...

Ginny Marvin | Jul 1, 2013 at 10:28 am ET

Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis....

Ginny Marvin | Jun 26, 2013 at 10:01 am ET

The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two...

Ginny Marvin | Jun 24, 2013 at 2:26 pm ET

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on...

Ginny Marvin | Jun 19, 2013 at 2:38 pm ET

With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks...

Ginny Marvin | Jun 18, 2013 at 3:10 pm ET

Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a...

Ginny Marvin | Jun 14, 2013 at 10:44 am ET

After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads...

Ginny Marvin | Jun 12, 2013 at 5:19 pm ET

It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify...

Ginny Marvin | Apr 26, 2013 at 3:01 pm ET