programmatic site retargeting
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is...
3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big...
Why Do Big Data & Programmatic Marketing Actually Matter?
Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around...
Would You Pass The End Of Year Digital Marketing Quiz?
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of...
Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display,...