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Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent...
Valuing Keywords Based On Their Role In Conversion
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a...
Attribution: What It Is And Why It’s Important
Forrester Research, Inc. recently released their Interactive Attribution Q4: 2009 report, a 44-criteria evaluation of interactive attribution...
Ads Don’t Always Sell What They Are Created To Sell
Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the time people end...
Giving Credit To Keywords Where Credit Is Due
We exhibited at the Internet Retailer show in Boston recently. The signage in our booth touted that we had the ability to do attribution...