Remarketing
VIDEO + SLIDESHOW: Search Powered Psychographics
In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we...
How To Gain Additional Reach In AdWords With Similar Audiences
The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So,...
Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and...
5 Uncommon PPC Strategies For the Local Business’ Toolkit
Any search on PPC strategies will yield a tremendous amount of resources that are focused on generalized positive and negative PPC strategies...
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have...
5 Keys To Success In Search Retargeting
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution,...
Study: What Actual Marketers Feel About Retargeting, FBX & More
I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the...
What Is The Facebook Exchange Opportunity?
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive...
A Search Marketer’s Guide To Google Display Advertising, Part 2
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN)...
How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance...
How To Maximize SEM Efforts With Search Retargeting
Last month, we discussed how display media has evolved to be more quantitative in Why Search Marketers Are The Future Media Planners, and...
Digital Marketing Trends & Predictions For 2011
For search marketers, the holidays are all about giving—that is, giving an ever-increasing share of your advertising budget to Google. But...
Retargeting Is The New Black
If you’re an in-house online marketer like me, no doubt your inbox also seems to be coming increasingly inundated with solicitations to try...
Remarketing For Everyone With Google AdWords
It seems every few months a new feature of Google AdWords rolls out destined to make it easier for the do-it-yourselfer to compete with the...