retail
Shopper FOMO – What Is It & Are You Dealing With It Appropriately?
FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected...
For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which...
4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are...
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products...
4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online...
3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact,...
Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant...
Holiday Season Countdown Kickoffs For Online Marketers
Driving back from work today, my lovely wife mentioned that she can’t wait to have a pumpkin spiced latte and then proceeded with the list of...
Why Interaction Is Not The Same As Engagement
If there’s one thing that the social media sector has in spades, it’s statistics. We’ve all seen the videos, most, it seems,...
Maximizing Paid Search Campaigns For The Holiday Shopping Schedule
The holidays are just around the corner, and with shoppers gearing up for the holiday rush, smart marketers are already preparing their paid...