retailers
Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC...
How Leveraging Data Quality In Google Shopping Can Increase Product Sales
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by...
4 Trends That May Surprise Online Marketers In 2013
Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid...
What Retailers Need To Know About The Local-Mobile Marketing Landscape
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are...
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct...
How To Get A 10x Lift In Monthly Unique Visitors
Retailers have used signage, billboards, newspapers, magazines, vehicles, buildings, radio, TV – just about every means imaginable to market...
How To Get A 30% Increase In CTR With Structured Markup
As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured...
Two Ways To Drive More Holiday Traffic & Conversions
Two ways brick ‘n mortar retailers can increase consumer engagement and conversions in time for the holidays are: (1) build a simple and...