revenue
Why You Should Give Some Of Your PPC Spend To A Conversion Optimizer
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic...
Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
(Editor’s Note: This is the final article in a 3-part series looking at the aftermath of Google’s Panda algorithm update, which...
How To Use Regression Analysis To Estimate Incremental Revenue Opportunities
My previous article was about estimating the potential for growth for those paid search campaigns capped due to insufficient budget. This was...
How A Slight Change In Reporting Can Change Your SEO Practice Forever
The past 12-18 months have seen a great deal of attention around the concept of Big Data in the marketing world. The numerous ways in which Big...