ROI
SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who...
SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or...
Survey Finds Organic Search Delivers The Best ROI For Local Businesses
We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs...
Drilling Into Top Conversion Paths For Valuable Insights
Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof),...
The Rise Of Programmatic Branding In RTB
Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought...
10 Simple Things SMB Websites Need To Fix Before SEO
When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for...
3 Top Line Search Marketing Resolutions For 2013
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every...
7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting
Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been...
Get Rid Of Unwanted Clicks With Keyword Management
Every search marketer shares one important goal: get more of the traffic you want and less of the traffic you don’t. One of the best ways to...