search data
Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was...
Keys To Making The Most Out Of Search Data
Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact,...
Will [Not Provided] Ever Reach 100% In Web Analytics?
With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search data in Web...
“Search” Beyond The “Engine”: Alternative Search Sites
By now, you’ve all heard about this new whatchamacallit – the Googles. We all use the Googles quite a bit in our daily routines, and some of...