search engine optimization
Google Explains Why Your New Page’s Number One Ranking May Drop
Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new page rank very well in Google early...
Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)
Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed...
10 Things Most SEO Consultants Hate
Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet...
Interflora Gets Its Google Rankings Back, 11 Days After Penalty
Interflora, the major UK flower delivery service, is showing up again in Google’s search results — just 11 days after it was...
Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?
Understanding the difference between the robots.txt file and Robots <META> Tag is critical for search engine optimization and security....
Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries
Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of...
Infographic: SEO Hot Cities – New York, San Francisco & LA
So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to...
The Ties Between Emotional Design & SEO
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think....
Social Search: Dead On Arrival? Or On Life Support?
It’s the uber-powerful search marketing signal… and marketers sabotaging it even before it’s had a chance to find a...
How To Understand Keywords In Searcher Context
Is it possible for SEO professionals to understand searcher context based purely on keyword research...
10 Content Ideas To Improve Organic Visibility
In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your...
The Keyword Research Rabbit Hole
A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later...
What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your...
SEOnomics: A New Way Of Thinking About SEO For Business
SEOnomics (pronounced ‘see-oh-nomics’) is a term I conceived to meld SEO with economics, but in a style and fashion not usually...
Organic Keywords: The First Step In Search Engine Optimization
In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search...
Eyetracking & SEO: Fad, Fact, Or Fiction?
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web...
How To Use LinkedIn To Improve Organic Visibility
I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of...
Mobile Search Strategies For Online Retail
Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two...
How To Use Personas & Scenarios In SEO
Keyword research tools are great, but they do not provide enough context for understanding searcher behaviors. Usability test scenarios can help...
Multinational SEO & Traffic Estimation: Converting from the SERPs
It's now well understood that maximising your conversion rate is critical to compete in the most competitive markets, but what's often missed is...