Search Marketing
Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for...
2020 Search Engine Land Awards campaign category finalists announced
The scores are in for our SEO and SEM campaign categories. Check out the finalists and stay tuned on Monday, October 19th for the big...
VIDEO + SLIDESHOW: Managing Search, Managing Change
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing...
VIDEO + SLIDESHOW: Search Powered Psychographics
In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we...
Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and...
How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced...
Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries,...
Tax Season: Plan Now For Great Advertising Returns
Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated...
Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team
In the first part of this series, I outlined a powerful method used by successful enterprise SEOs to tackle the challenge of enterprise SEO....
62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies,...
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most...
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation...
Paid Search And Marketing Grow Further & Further Apart
A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested...
Big Data + Big Math = Big Mess or Big Money?
What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the...
How Search Retargeting Is Bridging The Gap Between Search & Display
Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising....
Bing Ads To Launch In Australia And New Zealand
Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch...
The Recency Bump: In Retargeting Timing Is Everything
In retargeting, as in life, timing is everything. There are two major factors that make search marketing so successful. The first is marketer...
Keys To Making The Most Out Of Search Data
Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact,...
A Guide To Understanding Big Testing & Massively Parallel Marketing
Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than...
Live @ SMX West: In-House SEO And PPC: What You Can Learn From Each Other, Optimally
If you’re an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because...